You know AI could transform your business. You just don't know where to start.

In one day: confident with AI, and walking out with something real already built.

Takes ~4 minutes — plus 2 free AI guides sent straight to your inbox.

Jesse's Day OneLive
  1. Claude & Projects set up
  2. Into Claude Code
  3. First build kicked off
  4. Lead form live

See how a real business owner went from standing start to a live tool in one day →

Built on 25+ years of building, scaling and selling businesses, now helping owners get AI working in theirs.

Recent Day Ones

Found Kitchens & Joinery EmergingIT Collective Play In-Line Projects
Why It Works

Built By Someone Who Has
Actually Done It

Your Problem, Not the Tool

Structured around your business problem, not the capabilities of any tool.

Plain Language Throughout

No jargon, no assumption of prior knowledge. 25 years of operational experience in the room — not a theoretical framework.

Built for Time-Poor Owners

For owners overwhelmed by the noise — not enthusiasts looking for complexity.

Something Working, Not a Roadmap

You leave with a real tool built on the day, and a team that can keep going on its own.

Mark Calabro
Mark Calabro
Founder, AI Ignite

Entrepreneur with 25+ years building and scaling founder-led businesses. Mark's edge is translating AI into plain language and practical outcomes for owners who don't have time for theory.

  • Co-founded OrderMate — acquired by ASX-listed MSL Solutions for $7.5M, processing $2B+ in annual transactions across 2,400 venues
  • Co-founded HungryHungry — grew to 1,500+ venues, merged with MOBI to serve 4,000+ venues across 15 countries
  • Recognised in Deloitte Fast 50 Technology companies
  • 75%+ of business growth driven by referrals — built on trust, not marketing spend
How It Works

From Standing Start to
Something Real, in One Day

Every AI Ignite engagement follows a clear progression — starting with where you actually are, not where we assume you to be.

01

Your AI Starting Point

A free, ~4-minute assessment. See your results instantly — an honest read on where you're at and a Day One mapped to exactly where you are — plus two free AI guides. Mark reads every answer personally and follows up directly.

Free
02

A Quick Call to Prepare

A short form — your date, who'll be in the room, and simple setup steps — then a 30-minute 1:1 call on your goals, so Day One runs smoothly from the very first minute.

No lengthy onboarding
03

Day One — Get Started

A full day at your premises with you and up to three of your team. No theory, no slide decks — I'm beside you all day, using your own work, until everyone can keep going on their own. Includes a follow-up window by phone or message.

Tailored to your business
04

Day Two — Build & Implement

Completely optional. One practical thing, scoped at the end of Day One and built in a single day — no surprises, no scope creep. Most people just start with Day One.

Price on request
Day One Diaries

What Owners Say
After Their Day One

Case Study

From Standing Start
to a Live Tool

Mark with Jesse Cummins at the end of Day One

How Jesse Built and Shipped His First Tool on Day One

Read the Day One Diary
1 dayStanding start to live tool
5:30pmLead form built & running
Who It's For

You're Watching Others Move Ahead. It's Not Because AI Is Hard.

Business owners aren't falling behind because AI is complicated. They're falling behind because they're time-poor, the advice they receive is generic, and the technology feels designed for someone else.

Industry doesn't matter. The sweet spot is SME owners with roughly 5 to 50 staff — where AI creates disproportionate advantage, and where almost nobody is yet capitalising on it. If you want a practical outcome, not a strategy deck, this is for you.

72%

of SME owners say AI is a priority — fewer than 1 in 10 have meaningfully implemented it

1 day

is all it takes to go from standing start to activated and clear on your biggest AI opportunity

5–50 staff

is the sweet spot where AI creates disproportionate advantage — and almost nobody is capitalising on it

FAQ

Common Questions

It starts with the free assessment — about four minutes. You'll see your results instantly, plus two free AI guides sent straight to your inbox. Mark reads every answer personally and follows up directly — no auto-booking. From there, you and Mark jump on a call to talk through what working together could look like — the right shape of an engagement, and the investment to match. No pitch, no pressure — just a clear path to your next step.
A free, ~4-minute assessment — the first step in every AI Ignite engagement. You'll see your results instantly: where you're at, whether AI can genuinely help your business right now, and a recommended Day One mapped to exactly where you are — plus two free AI guides emailed straight to you. Mark reads every answer personally and follows up directly. If he doesn't think he can add real value, he'll say so. No jargon, no generic advice, no pitch.
You're running a 1–50 person business, flat out day-to-day with little time to properly get into AI yourself. Maybe someone on your team has already raced ahead with it, but you're not convinced that time is productive. Maybe competitors are pulling ahead, or something in the business has made it urgent. Either way, you don't want another tool to figure out alone — you want someone you trust to walk you and your team through it properly, in a day, with something real already built by the end.
Two simple things. First, I'll send you a short form to complete — the date that works best for you, who'll be in the room and their roles, and a few simple setup instructions, including making sure everyone has an active Claude subscription so we hit the ground running with no delays. Then you and I jump on a quick 1:1 call — around 30 minutes — to talk through your goals for the day and make sure everything's lined up so Day One runs smoothly from the very first minute. That's it. No lengthy onboarding. We keep it simple so you can focus on showing up ready to go.
A full day at your premises — hands on the wheel from the moment we sit down. No theory, no slide decks. I'm right beside you and your team the whole day — not presenting at you, but sitting next to you, making sure every person genuinely understands this and can keep using AI on their own the moment I leave. It's you and up to three of your team — ideally the ones closest to the problem we're solving, and no technical knowledge required. We start with a discovery conversation to understand your business properly, then spend the day getting you properly started using your own work throughout, and finish by identifying the most valuable thing we could build on Day Two.
By the end of Day One: your team is up and running with AI and knows how to use it day-to-day, you have a clear picture of where it makes the biggest difference, and you have a practical process you can keep building on. Day Two is completely optional, and scoped entirely around what came out of Day One — usually building one real, valuable thing, with a clear scope agreed up front. Either way, every day includes a follow-up window where I'm available by phone or message. The goal is that you leave self-sufficient, not dependent.
It's not a training course, a software subscription, or a lengthy consulting engagement. It's not right if you're looking for someone to manage AI for you ongoing, or if you want a full digital transformation program. This is a fast, focused, practical start.
There's no one-size-fits-all price, because no two businesses are the same. Your AI Starting Point assessment is always free. From there, what you invest in Day One is tailored to your business — its size, your team, and what you want to get out of the day — and we work out the right fit together on a quick call, so you know exactly what you're getting before anything is locked in. Day Two, if you choose to go further, is priced on request once we know what we're building.

Let's get you
started with AI

Four minutes is all it takes to get your AI starting point — plus 2 free AI guides sent straight to your inbox.

Prefer to Talk First?

Send Mark a Message
to Book a Call

Tell him a bit about your business and he'll get back to you directly — no auto-booking, no pitch. Or email mark@aiignite.com.au.

Message sent — thank you.

Mark will be in touch shortly.